7 Best Social Media Tools for Creating Better Content – Beginner’s Guide

In today’s world social media is a very powerful platform to express your thoughts, display your creativity, expand your business, viral your talent, and much more. In order to achieve the best results on social media, you need the best social media tools to create great content as the digital space is highly competitive. To grab and hold attention on social media, you need to consistently create content that is engaging, likely in a variety of formats. 

With creative and engaging content, you can gain attention, build trust, and also increase brand awareness and reach among your ideal audience which will help you boost sales and grow your business. 

In order to create amazing content for social media, you need the right tools. The use of content creation tools, has multiple advantages. They help save time, and can even minimize or eliminate the need of hiring content creation agencies and graphic design firms.

Best Social Media Tools For Content Creator

Here are seven must-have tools for beginner’s to create effective and efficient social media posts for different platforms:

1. Animoto – Pro Video Maker

Video is the most shared, and most engaging type of content type, on almost all social media platforms. Nowadays these platforms incorporate auto -play videos, which grab attention as people scroll through their feeds, and also it’s much easier for consumers to take in a short video summary, contrary to a written blog post.


With Animoto, you can create professional videos for your social media campaigns, even if you don’t have a big budget or design skills. 

Pricing: Free basic version


  • Animoto provides templates for varying needs, including Behind the scenes videos, Explainer videos, Product and service promotion, Testimonials, Tutorials, etc
  • It has a simple editor that is very flexible and easy to use.
  • It’s really easy to upload videos, images, and music to create unique videos. 
  • Animoto also has a library of over a million videos, images and licensed music that you can use to create a unique video. 
  • You can download your video content in 360p, 480p, 720p, and 1080p resolutions. 
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2. Canva.com – Create images, Quotes, Stories & Infographics

An image speaks much louder than words. Also, images perform much better than text-only updates on most major social networks. Canva is one of the best image creation tools in the market, and with over 8,000 templates for social media posts, you can find templates for any occasion.  


Pricing : free basic version , paid pro version around Rs 800/month

Features :

  • Canva’s templates enable you to easily create images which meet the size requirements of different social media platforms.
  • You also have the option to upload your own images to edit them.
  • Canva’s drag-and-drop editor enables you to customize images and add text even if you have null experience in designing. You have access to all these features with a basic, free account
  • Canva also enables you to add up to 20 teams to a profile, with each team comprising up to 3,000 members. You can also assign roles to each team member. 

3. Gifs.com- Gif Anything in Seconds


Gifs.com not only allows you to create GIFs quickly but also allows you to add many effects, such as captions, stickers, padding, and more, to your GIFs.

Pricing: Free or $7.99/month to remove the watermark


  • Once you have found the video you want to use, select “auto-gif”, gifs.com will then find the best moments in the video and suggests six GIFs to you.
  • Select your favorite GIF and click “Continue” then gifs.com will instantaneously create that GIF for you.

4. Pictochart: Turn any Text or Data Heavy Content into a Visual story

Piktochart is an all-in-one visual communication tool for creating wonderful reports, presentations, infographics, social media graphics, and prints.


Pricing: Piktochart pricing starts at $29.00 per feature, per month. There is also a free version.

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  • Piktochart allows you to choose and work on hundreds of templates designed by experts.
  • You can create professional looking report, presentation, infographic, poster, or social media graphic within minutes
  • With Piktochart’s free library of graphics, designs components, and templates, you can create awesome visual content very easily with no prior design experience
  • You  can Link up an Excel or Google Sheet file to easily create , charts and maps that automatically update when your data does .

5. Adobe Spark : Make images, Videos & Web Stories for Free in minutes

Adobe Spark is a design tool to edit and create awesome videos and images.

adobe spark

Pricing: Free (with branding that can be removed for a limited time)


Spark Video:

  • With Spark Video you can create compelling animated videos in minutes. You can also Easily add and trim video clips to make your videos.
  • There are over 25,000 images and icons you can use to beautify your video.
  • You can also choose a soundtrack and Spark will automatically add apt cinematic motion to your

Spark post:

For editing photos, Spark Post could be ideal for you. Adobe Spark Post enables you to create stunning graphics directly from your phone using professionally designed, eye-catching templates you can easily pinch with just a few taps.

Great for creating: Images, quotes, videos, and stories

6. Pixlr – Edit Images for Free

Pixlr is a totally free-to-use powerful image editing tool on the web, making it a cost-effective solution especially for freelance artists and small businesses.



  • Pixlr can run on any browser on any operating system.
  • Pixlr not only hosts tools for complex editing processes, but it also has tools for quick fixes, all in a completely ad-free experience.
  • Choose from over 2 million combinations of free effects, overlays, and borders to further personalize your images.
  • Pixlr Express helps you edit even if you’ve never edited a photo before.
  • You can easily crop, rotate, and re-size images when saving and sharing.
  • Create and customize a photo collage by editing its layout, background, and spacing.
  • ‘Auto Fix’ photos for a one-click fix to balance out colors, adjusting for less-than-ideal lighting conditions.
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7. FilmoraGo – Make Videos like a Pro

Filmora is a free powerful video editor that doesn’t put a watermark on your videos or limit the length of your videos.

filmora go


  • It has numerous professional video editing features like picture-in-picture, reverse play, slow/fast motion, and more.
  • It is available on both Android and iOS devices.

So, what are you waiting for? With these handy tools, you are all set to create wonderful content for social media.