9 Best SEO Tools To Optimize Your Website And Increase Traffic

SEO is the best way to gain targeted traffic from search engines. SEO is basically used to optimize your website, so that you can gain higher ranking in search engine’s organic results.  It basically increases the visibility of your website. But with the everchanging algorithms of search engines, it becomes very difficult to effectively use SEO. For this purpose you can use SEO tools to optimize your website and get best results.

Importance of SEO marketing is increasing more and more in today’s market. There are millions of users who search for answers on a daily basis. Approximately 70% of them are most likely to click on one of the top five links. You need to take advantage of this by making sure that your website is in these top suggestions. This can be done using proper use of SEO.

Here is a list of 9 Best SEO Tools

It is very important to use the best SEO tools. If you are careful enough while choosing them, you will be able to increase your website traffic despite the changing algorithm. Here are 9 best SEO tools available for all the marketers:

Google analytics

It is a free website platform. It allows you to see how many people have visited and engaged with your webpage within a given amount of time. It is basically a SEO monitoring tool. It helps you to boost your SEO by telling you what is working for your website and what’s not. Benefit of using Google analytics is that it also tells you what keywords are being used to find your site.

Google Analytics
Google Analytics

Bing Webmaster tools

It is a free service by Microsoft which adds your site to the Bing crawler so that it shows in search engines .The best feature of Bing Webmaster tools is good keyword research. It also helps to increase the speed of your site. It also comes with a feature which allows the user to submit URLs for real time indexing.

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It is a software as a service company based in Boston. It specializes in competitor analysis. Some of the major features offered by SEMrush are – On page SEO checker, Backlink audit tools, content analyzer and many more. It is not a free software and comes with three pricing plans- Pro, guru and business.



It is an end to end technical SEO platform. It has a responsive modern interface and also provides on page SEO recommendations. It also provides other features like backlink tracking, AMP metrics, google analytics integration etc. It is designed specifically for inside-out, top to bottom website crawling only.

Google Search Console

It can be used to find how customers find a site organically on a search engine. It also suggests articles which are more likely to bring traffic to our website. It also lays stress on major problems like slow/broken pages, lack of responsive designs etc. It helps the users to optimize the website’s content and improve its ranking.


It is a web application that helps you to view any webpage and it highlights the parts of the webpage. For using this tool, you just need to visit browseo.net and start the URL in the search bar. It then assists you to focus on the things which search engines care about. It gives you all these excellent services for free. It is user friendly as well as it has a core SEO friendly structure.



It helps small businesses and enterprises to solve the most common organic visibility problems, by implementing White hat tactics. It is a complete audit tool and comes with link audit, link analysis, SEO audit, competitor analysis etc.  It has its own backlink index built by crawling URLs. 

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It is one of the best content research and analysis tools. It also has useful  features that let you scan backlinks and perform competitive analysis. It is  simple to use and filled with many functionalities. The user has to enter relative keywords and BuzzSumo assists him with filters, toggles etc.


It helps you to optimize your website by studying what your customers are searching for. It analyzes your competitors and also tracks your ranking. It also provides features like On-page SEO report, broken link checker, redirect tracer etc.  They have various pricing and plans according to the usage starting from $99 per month.


Now that we have discussed some of the best SEO tools to optimize your website, the next step is to learn how to use them in the best way possible and gain the most benefit from them.  Keep practicing and observing which techniques are helping to improve your ranking and which are not. Keep adopting new techniques to keep your ranking high.