How to place (and keep) your business in the spotlight

More people than ever before are taking the plunge and starting their very own business from scratch. It’s an exciting prospect and once you’ve decided on your logo, your brand and your website design, the real work begins. 

Keeping your business active and in the spotlight isn’t easy. Business is often cutthroat and it’s not only corporate giants that you have to contend with, but it’s also like-minded and shrewd entrepreneurs like yourself, all of whom are vying for the attention and hard-earned cash of your potential customers.

But don’t get overwhelmed, here we’ll take a look at how you can place and keep your business in the spotlight. Read on to find out more.

Focus on your digital marketing strategy

Marketing and advertising is the lifeblood of any business. You could have the best products and services in the world, but that doesn’t mean a thing if no one knows you exist. Industry experts like the ones you’ll find from Fastfwd are dedicated to developing a marketing strategy that works for your business. 

No two companies are the same, which is why a tailor-made marketing campaign can help to target your chosen demographic, drive traffic to your website and transform those curious clickers into converted consumers. A strong digital marketing strategy is key to your success, it will keep you ahead of the competition and keep your company in the spotlight where it belongs. It’s often budget-friendly, so no matter how modest your marketing fund is, you’ll be able to get more for your money! 

A good website

In this digital age, every company needs a website. But frustratingly, not every company has a user-friendly website. We’ve all suffered from visiting a poorly built website, zooming in and tilting our devices so we can read the text…it doesn’t send a great message. A simple, user-friendly website can help keep your company in the spotlight for all the right reasons. Good website design matters. It’s the focal point that connects all your other outlets and brings your online presence together. It should be easy to navigate and optimised for mobile! 

Remember: A slow website can play havoc with your search engine results! So keep your site speed high to reduce bounce rate and downtime. 

Ongoing training for staff

Sometimes mistakes happen, however a good customer service rep can turn a potentially negative experience into a positive one, despite the misunderstanding. Keeping your staff (or yourself) well trained in all areas of customer service will improve your customer experience. A kind gesture as an apology, a well-handled call or online query can quickly turn into a positive word of mouth or online recommendation. 

And finally, encourage interaction with your customers

As a business owner, you need to be hands-on. And that means interacting with your current and potential clients. So, interact with those comments online, answer queries promptly, invite answers to polls and upload stories asking for opinions. A down to earth, approachable company is more likely to attract clients and keep you in the spotlight for all the right reasons.