SINGAPORE – Retail giant H&M will offer a selection of items for home furnishings at its flagship Orchard store from Aug 24, including bed linen, dinnerware, textiles and furniture.
H&M Home, the home decor arm of the Swedish clothing company, will take up a section of the first floor of the store at Orchard Building in Somerset.
It will have a separate entrance, and will also be accessible through the women’s section, said H&M Singapore in a statement on Thursday.
H&M Home is already available in other South-east Asian countries such as Malaysia, Thailand and the Philippines.
First launched internationally in 2009, H&M Home also includes items such as bath accessories and lamps.
In Singapore, items from the H&M Home line have so far been available only for limited periods as part of the H&M Holiday Pop-up, which is usually held before Christmas.
The introduction of the H&M Home section also coincides with the full reopening of the flagship store, which has undergone a five-month-long revamp in phases.
The official reopening is on Aug 24 at 10am, and the first 200 customers in line will get a door gift.
H&M made its foray into the Singapore market in 2011, when it opened its Somerset store.
The retailer’s two-storey Ion Orchard outlet closed in March 2023, after a run of more than a decade.
Its Tampines Mall outlet shut in August 2020, while its Waterway Point outlet in Punggol closed in January 2021.
On the Ion Orchard store closure, an H&M spokesman said the company was stepping up its digitalisation processes in response to evolving customer needs in the fashion industry, including integrating its physical and digital shopping channels.
H&M now has eight outlets in Singapore.
H&M scores another winner with Mugler collection
H&M returns to Alibaba's Tmall, 16 months after Xinjiang controversy
Join ST’s WhatsApp Channel and get the latest news and must-reads.
p.st_telegram_boilerplate:before {
display: inline-block;
content: ” “;
border-radius: 6px;
height: 6px;
width: 6px;
background-color: #12239a;
margin-left: 0px;
margin-right: 13px;
}
a.st_boilerplate {
font-family: “SelaneWebSTForty”, Georgia, “Times New Roman”, Times, serif;
}